Known for our custom fine jewelry, hand-crafted in the heart of NWA, Underwoods is “where you buy the best.” When you choose us, you’re not just buying jewelry—you’re creating a Legacy of Love to pass down for generations. Our international award-winning design team and in-house master jewelers deliver unparalleled craftsmanship that sets us apart. As the state’s first accredited gem lab, we equip you with the latest industry insights to help you make the best buying decision for yourself or your family. Book your appointment today, and let us design something truly unforgettable just for you.